Peroni recreates a premium experience

In order to give a taste of the refined Italian experience, premium beer brand Italy Peroni Nastro Azzurro played host to Mumbai, bringing the age old, Italian culture of an exclusive Aperitivo evening. peroni food n beer

Aperitivo was first introduced in the fashionable cafés of Italy for people to socialize, enjoy their drinks along with great food pairing, for a complete experience.

What made this initiative a ‘wow’ experience was, how Peroni recreated the concept of Aperitivo evening that dates back to the 19th century yet fitted into the uber chic lifestyle mood, quite seamlessly!

-Sayanti Banerjee

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s